I find that more of the work I do these days is commercial work. Landscapes might still be involved, portraits, product shots, and more. As my business has evolved I’ve found that shooting for our business clients is an important part of the projects we do.
I’ve worked with companies that span a whole set of business models. From flight schools to RV Parks, non-profits to profitable medical offices. One of my favorite commercial projects has to be working with Merit Engineering. Photographing all of the tools and components that go into their concrete saws was quite the experience.
I firmly believe that images specific to your business are important in your online presence. Stock photos can’t show people your facility, employees, or products. And while the move to stock photos is on, I believe that custom images for small businesses will come back in vogue. It’s all about telling your story.